The Digital Advertising Alliance was launched in the United States in 2009. Since the DAA Principles were first implemented in the U.S., several other nations and regions have adapted the Principles for their own specific markets. Currently the DAA Principles are part of a global framework spanning 37 countries in at least 28 languages.
Learn more about each of our global partners by clicking on their respective logos:
ARGENTINA (2017):
CANADA (2013):
EUROPEAN UNION | EUROPEAN ECONOMIC AREA
Incorporating Switzerland and United Kingdom (2012):
INDIA (2023):
UNITED STATES (2009):
