By Lou Mastria
The agenda (link below) for the Digital Advertising Alliance’s First Summit is final (June 5 in Washington, DC), and we hope you are able to attend. We are very pleased to announce that Federal Trade Commissioner Maureen Ohlhausen will speak during a luncheon keynote address, providing a perspective on interest-based advertising and Internet innovations in our economy.
Commissioner Ohlhausen recently expressed concern publicly that potential regulation of the Internet could have negative, unintended effects, particularly small online ad companies. We believe such points of view underscore the vital importance of self-regulation for digital interest-based advertising, including self-regulation expansion, enforcement and effectiveness.
This is the scope of our First Summit.
The DAA Summit will feature panels that tackle the adaptation of self-regulation to the mobile environment; the consumer and brand benefits for companies participating in the DAA’s ubiquitous Advertising Option ”AdChoices“ icon program; the economic importance of relevant advertising to today’s Internet ecosystem, and small publishers in particular; the DAA’s growing compliance and enforcement efforts; and the expansion of the DAA program internationally, where we will be hosting marketers from Canada, and potentially Europe.
Among our invited slate of speakers are representatives from DAA consortium members 4A’s, Direct Marketing Association, Council of Better Business Bureaus, Interactive Advertising Bureau, Network Advertising Initiative, and Association of National Advertisers. We also will be hearing from numerous DAA participants, economists and guests, among them our lead sponsor TRUSTe.
