DigitalAdvertisingAlliance.org

Summit Snapshot: Congresswoman Jan Schakowsky Calls for Comprehensive Federal Privacy Legislation and Asks for Industry Support

September 18, 2023

By Lou Mastria

Big Idea: In a recent address at Digital Advertising Alliance Summit 23: [AD]vance, Congresswoman Jan Schakowsky, the representative of Illinois' Ninth Congressional District, emphasized the urgent need for a comprehensive federal privacy law. We concur.

We were excited to have a perspective from Congresswoman Jan Schakowsky (D-IL) at our Summit in Chicago. The Congresswoman’s address was introduced by Stu Ingis, chairman, Venable LLP, and general counsel to DAA.

DAA Summit 23 delegates heard remarks of Rep. Jan Schakowsky (D-IL) regarding a balance of protections for both consumers and the ad industry.

Upcoming DAA Integrations to Foster Consumer Engagement and Build Trust, Spanning Consumer Choice, Political Ads, and all Addressable Media

May 3, 2023

By Lou Mastria

Big idea: As the second quarter of 2023 progresses, DAA self-regulatory initiatives are forging ahead to keep your company on the right side of the consumer. Make sure to keep pace and participate accordingly.

The DAA’s community’s strength has come from its foresight and its proactive actions to codify and live by responsible industry practices.

Summit Snapshot: Congresswoman Debbie Lesko Offers Vigorous Defense of SMBs as Privacy Laws are Considered

May 23, 2022

By Lou Mastria

Big Idea: Online advertising is invaluable to SMBs, communities, consumers and the nation – underscored by COVID pandemic, Rep. Lesko (R-AZ) said. A potential federal privacy law ought to reflect this reality.

The first face-to-face Digital Advertising Alliance (DAA) Summit in three years – DAA Summit 22 “All Together Now” -- featured a gathering of nearly 90 in-person participants. We gathered to hear two days of marketplace ideas, ethics and regulatory compliance information, and – vitally – what the prospects are for a federal privacy law to counteract the emerging patchwork of state laws that, if left unchecked by Congress, could hurt businesses and confuse

2022 – A Year to Reinvest in Responsible Customer Engagement with Relevant Advertising Content

January 26, 2022

By Lou Mastria

Big idea: Relevance requires continual reinvestment. DAA is amid just that to keep pace with consumer identifiers, responsible data collection, and new avenues for transparency and control, thanks to your participation. Let's keep it going, all together.

Digital Advertising Alliance (DAA) Principles were established more than a decade ago to keep pace with a rapidly changing marketplace -- extending effective meaningful privacy protections to US consumers. In many ways, 2021 marked a watershed year – all of it setting the stage for a 2022 that will keep DAA innovating to protect and advance consumer engagement with responsible brands and publishers of content.

Summit Snapshot: Ad-Supported Streaming and Meeting Consumer Privacy Expectations

November 5, 2021

By Lou Mastria

Big Idea: As consumer streaming of content booms, that portion that is ad-financed must be privacy-proactive in ways that enhance the overall user experience.

During the Digital Advertising Alliance’s 2021 Virtual Summit, we assembled an innovation panel dedicated to exploring how privacy and trust can be conveyed in such data-driven advertising experiences.

Summit Snapshot: Data 4 Good – The Ad Council, Federation for Internet Alerts Deploy Data for Vital Public Safety Initiatives

September 1, 2021

By Lou Mastria

Big Idea: Responsibly collected data informs more than just relevant digital and mobile advertising and commerce – but also some of the most important socially responsible concerns and opportunities of our time.

Consumer data, analytics, and relevant advertising are each and all a collection of powerful tools with unimaginable potential.

Summit Snapshot: Data Drives Small- and Mid-sized Business Online, It’s Imperative that Regulation not Short-Circuit Consumer Connections

August 17, 2021

By Lou Mastria

Big Idea: Entrepreneurs are finding audiences on digital platforms to stimulate commerce, revenue and jobs – helping consumers discover new products and services. This dynamic ecosystem must be protected from defaults that limit discovery and engagement.

Responsible data usage and growth of small- and mid-sized businesses go hand-in-hand. This is according to a panel of entrepreneurs that addressed delegates at Digital Advertising Alliance’s Virtual Summit 21: What’s Next.

Summit Snapshot: Identity Management Challenges Underscore Need for Cross-Industry Coordination and Leadership

October 1, 2020

By Lou Mastria

Big idea: As the marketplace ponders what comes now and after cookies, the results will have to balance the value consumers place on privacy, convenience and access to diverse content.

With the industry’s heightened attention on identity management amid policy making and technology developments, it’s no wonder the ad tech community – joined by agencies, publishers and advertisers –

Summit Snapshot: Rep. Diaz Barragán (D-CA) Addresses Responsible Data Use and a Potential National Privacy Law

July 6, 2020

By Lou Mastria

Big Idea: The transparency and safeguards that consumers demand and expect in a national data privacy law are foundational to the DAA Principles and the Privacy for America framework were echoed in a speech by Rep. Diaz Barragán at DAA Virtual Summit 20.

The Digital Advertising Alliance (DAA) may have taken our annual Summit program “virtual” – having to relocate online from our original intended venue in Southern California, because of COVID-19 -- but that didn’t stop an influential member of California’s Congressional delegation from addressing our Summit audience on consumer data concerns and the need for a new federal privacy law.

Summit Snapshot 19:DC: Data4Good – Goodwill® Leverages the Data Universe to Drive In-Store Shoppers

July 9, 2019

By Lou Mastria

Big Idea: Goodwill teams with Teemo and Ad Council to devise and implement a data-driven approach to drive in-store shoppers, using geolocation data and other signals to reach audiences with relevant messaging and content.

Once again, Digital Advertising Alliance Summit attendees enjoyed hearing a case study on how advertising data are being deployed for socially beneficial use – this time for an Advertising Council campaign on behalf of Goodwill.

DAA Summit

Summit Snapshot: Congresswoman Jan Schakowsky Calls for Comprehensive Federal Privacy Legislation and Asks for Industry Support

By Lou Mastria

Big Idea: In a recent address at Digital Advertising Alliance Summit 23: [AD]vance, Congresswoman Jan Schakowsky, the representative of Illinois' Ninth Congressional District, emphasized the urgent need for a comprehensive federal privacy law. We concur.

Upcoming DAA Integrations to Foster Consumer Engagement and Build Trust, Spanning Consumer Choice, Political Ads, and all Addressable Media

By Lou Mastria

Big idea: As the second quarter of 2023 progresses, DAA self-regulatory initiatives are forging ahead to keep your company on the right side of the consumer. Make sure to keep pace and participate accordingly.

Summit Snapshot: Congresswoman Debbie Lesko Offers Vigorous Defense of SMBs as Privacy Laws are Considered

By Lou Mastria

Big Idea: Online advertising is invaluable to SMBs, communities, consumers and the nation – underscored by COVID pandemic, Rep. Lesko (R-AZ) said. A potential federal privacy law ought to reflect this reality.

2022 – A Year to Reinvest in Responsible Customer Engagement with Relevant Advertising Content

By Lou Mastria

Big idea: Relevance requires continual reinvestment. DAA is amid just that to keep pace with consumer identifiers, responsible data collection, and new avenues for transparency and control, thanks to your participation. Let's keep it going, all together.

Summit Snapshot: Ad-Supported Streaming and Meeting Consumer Privacy Expectations

By Lou Mastria

Big Idea: As consumer streaming of content booms, that portion that is ad-financed must be privacy-proactive in ways that enhance the overall user experience.

Summit Snapshot: Data 4 Good – The Ad Council, Federation for Internet Alerts Deploy Data for Vital Public Safety Initiatives

By Lou Mastria

Big Idea: Responsibly collected data informs more than just relevant digital and mobile advertising and commerce – but also some of the most important socially responsible concerns and opportunities of our time.

Summit Snapshot: Data Drives Small- and Mid-sized Business Online, It’s Imperative that Regulation not Short-Circuit Consumer Connections

By Lou Mastria

Big Idea: Entrepreneurs are finding audiences on digital platforms to stimulate commerce, revenue and jobs – helping consumers discover new products and services. This dynamic ecosystem must be protected from defaults that limit discovery and engagement.

Summit Snapshot: Identity Management Challenges Underscore Need for Cross-Industry Coordination and Leadership

By Lou Mastria

Big idea: As the marketplace ponders what comes now and after cookies, the results will have to balance the value consumers place on privacy, convenience and access to diverse content.

Summit Snapshot: Rep. Diaz Barragán (D-CA) Addresses Responsible Data Use and a Potential National Privacy Law

By Lou Mastria

Big Idea: The transparency and safeguards that consumers demand and expect in a national data privacy law are foundational to the DAA Principles and the Privacy for America framework were echoed in a speech by Rep. Diaz Barragán at DAA Virtual Summit 20.

Summit Snapshot 19:DC: Data4Good – Goodwill® Leverages the Data Universe to Drive In-Store Shoppers

By Lou Mastria

Big Idea: Goodwill teams with Teemo and Ad Council to devise and implement a data-driven approach to drive in-store shoppers, using geolocation data and other signals to reach audiences with relevant messaging and content.

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DAA Summit

By Lou Mastria

Big Idea: In a recent address at Digital Advertising Alliance Summit 23: [AD]vance, Congresswoman Jan Schakowsky, the representative of Illinois' Ninth Congressional District, emphasized the urgent need for a comprehensive federal privacy law. We concur.

By Lou Mastria

Big idea: As the second quarter of 2023 progresses, DAA self-regulatory initiatives are forging ahead to keep your company on the right side of the consumer. Make sure to keep pace and participate accordingly.

By Lou Mastria

Big Idea: Online advertising is invaluable to SMBs, communities, consumers and the nation – underscored by COVID pandemic, Rep. Lesko (R-AZ) said. A potential federal privacy law ought to reflect this reality.

By Lou Mastria

Big idea: Relevance requires continual reinvestment. DAA is amid just that to keep pace with consumer identifiers, responsible data collection, and new avenues for transparency and control, thanks to your participation. Let's keep it going, all together.

By Lou Mastria

Big Idea: As consumer streaming of content booms, that portion that is ad-financed must be privacy-proactive in ways that enhance the overall user experience.

By Lou Mastria

Big Idea: Responsibly collected data informs more than just relevant digital and mobile advertising and commerce – but also some of the most important socially responsible concerns and opportunities of our time.

By Lou Mastria

Big Idea: Entrepreneurs are finding audiences on digital platforms to stimulate commerce, revenue and jobs – helping consumers discover new products and services. This dynamic ecosystem must be protected from defaults that limit discovery and engagement.

By Lou Mastria

Big idea: As the marketplace ponders what comes now and after cookies, the results will have to balance the value consumers place on privacy, convenience and access to diverse content.

By Lou Mastria

Big Idea: The transparency and safeguards that consumers demand and expect in a national data privacy law are foundational to the DAA Principles and the Privacy for America framework were echoed in a speech by Rep. Diaz Barragán at DAA Virtual Summit 20.

By Lou Mastria

Big Idea: Goodwill teams with Teemo and Ad Council to devise and implement a data-driven approach to drive in-store shoppers, using geolocation data and other signals to reach audiences with relevant messaging and content.

Pages

FOUNDING ASSOCIATIONS