By Lou Mastria
The Digital Advertising Alliance held its first-ever Summit for DAA participants on June 5 in Washington, DC – sponsored by TRUSTe. This is the second part of a four-part series, recapping the “Twitter Highlights” from DAA’s @daausa Twitter handle. We offer this as a quick-read recap of Summit goings-on.
For a full summary of all Twitter participants who posted during the event (there were more than 200 posted), visit twitter.com/DAAUSA.
Selected presentations for the event will be posted on this blog shortly.
SESSION: THE ECONOMICS OF RELEVANT ADVERTISING
Marc Groman of @The__NAI at #DAASummit: $17.7b spent on display internet ads, per eMarketer – growing strong!
Economist Howard Beales recaps CPM ROI on behavioral targeting – 2X that of run-of-network ads, pointing to ’09 study | #DAASummit
Wow! #DAASummit: A 3rd-party #cookies ban would decrease advertiser profits from display ads by >45% in US, says Garrett Johnson
Same prelim findings also show an opt-in requirement for cookies would hit advertiser profits from display ads by almost 41% | #DAASummit
Economist Adam Thierer says benefits from targeted Net ads have made a positive policy impact – but creepiness remains | #DAASummit
FTC has abandoned harms-based analysis to regulation – which is really unfortunate, says Economist Adam Thierer – damaging Internet | #DAASummit
European dignity rights’ approach to privacy cripples Net innovation – results-based approach of US is best | Adam Thierer at #DAASummit
US has leapfrogged over Europe in mobile wireless tech -- says Jeffrey Eisenbach – there is little content being created there | #DAASummit
Trying to get regulators to value future, intangibles, innovation is difficult in US and impossible in Europe, says Jeffrey Eisenbach | #DAASummit
Don’t go after advertising – it’s the mother’s milk of the modern Internet economy, content & culture, says Adam Thierer | #DAASummit
We’re not at starting line for privacy regs in US – we’ve taken a smart sector-based approach based on sensitivity, Eisenbach | #DAASummit
SESSION: THE STATE OF THE MOBILE IN THE DAA PROGRAM
Complexities of #Mobile Self-Reg | Screen Size, Icon Delivery, Cookie-Less, New Players, Touch UI, Apps & Location, per Venable | #DAASummit
Venable’s Julia Kernochan Tama says ‘consent’ likely will rule precise location data use in #mobile apps #self-regulation | #DAASummit
Venable’s Julia Kernochan Tama says ‘authorization’ likely will rule personal directory data use in #mobile #self-regulation | #DAASummit
SESSION: SELF-REGULATION GETS MOBILE
A tech view on proactive #mobile privacy innovation – perspectives from @TRUSTe, Nexage, Millennial Media | #transparency #choice #DAASummit
At #DAASummit - Ho Shin of @MillennialMedia says NYT spooked all saying #mobile #apps watch you | People stay close to their mobile devices
Study Time @ #DAASummit | Kevin Trilli @TRUSTe gives stack, browser & app platform overview for “mobile ad componentry” – it’s complex!
Mobile web vs. apps also adds complexity to recognizing device identifiers, necessary for #self-regulation | @MillenialMedia #DAASummit
DAA’s Multi-Site Data Principles map nicely to Cross-Apps but Location & Directory Services to get higher standard, per Venable | #DAASummit
1 POV: Location data – how “sensitive” are consumers when many precisely buy smartphones for location-based services? | #DAASummit
Kevin Trilli of @TRUSTe shows its UI for guiding a #mobile #device user through an in-app #preference manager | #DAASummit
Mark Connan @Nexage says it can pass-on consumers’ choices re: targeting straight to publishers in the mobile environment | #DAASummit
Self-regulation enables collaboration – legislation would make such problem-solving more challenging, says Mark Connan @Nexage | #DAA Summit
Parts III and IV to come!
